Date(s) - 01/26/2023
6:00 pm - 9:00 pm

3 NCBTMB Approved CE Credits
Live Webinar


Presenter: Melissa Martinie
Melissa built her massage therapy career on the foundation of a bachelors in social work and brief career as a crisis counselor and case worker.  Melissa returned to school and earned her Certificate in Therapeutic Massage from the Phoenix Therapeutic Massage College (PTMC) in 1997. Melissa practiced in the Phoenix area for 6 years, in Sacramento for 10 years and has been in Washington, DC since 2012.

In 2003, Melissa joined AMTA and began a journey that introduced her to many digital platforms and allowed her to engage with AMTA members in the Sacramento area, statewide in California and eventually nationwide among AMTA chapter leaders. It was in 2013 that Melissa deliberately BUILT her business with the guidance of Her Corner, a women owned business development program and community.  That is when she began using an Iphone (RIP Blackberry), online booking (FullSlate), social media (Yelp, FaceBook), eblasts (Mail Chimp), a priority  matrix, and tapped into her digital network in earnest to build her practice.   It took under a year to build the practice to the level that she was consistently ‘as busy as she wants to be”.   She uses these tools to maintain her business through seasonal ebbs and flows and the occasional pandemic.

This course is being presented in a live webinar format. Space is limited so register early. If you are unable to attend please reach out to Susan Francis, AMTA-CT Education Chair at to make the space available for someone else.

Course certificates will be done through StrongHouse Continuing Education Home | Southington (

Registration will close on January 20 th at 12:00 AM.

Course Description: Promote and Support: What digital platforms and tools best fit your practice? Whether you have a new practice to build or an existing practice that needs a boost, you will find ways to connect with clients and keep them coming back!

We will discuss what you are currently doing to market your practice, what is happening in the massage industry around marketing and practice management, what the most commonly used digital tools and platforms are and how to decide which ones fit you and your client’s needs.

During this 3-hour course, attendees will learn about the most commonly used digital tools and platforms, marketing strategies that are most successfully used in the massage therapy industry and how to determine which strategies are a fit for them and their clients to use consistently.